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Gucci to dress Florence Welch


Gucci will be dressing singer/songwriter Florence Welch for the tour of Florence + the Machine in a wardrobe of Fall/Winter outfits designed by Creative Director Frida Giannini. The ‘Ceremonials’ tour will opened on September 14 in Boston with subsequent dates across North America and Europe throughout the rest of the year. 

Florence Welch is one lucky lady...Who wouldn't want a wardrobe created specially by Gucci? :-) Picture above is a Gucci sketch for Florence Welch. 

Speaking on the association Giannini said, “Seeing Florence evolve as an artist since her last tour has been truly inspiring, and I was delighted to work with her on this new wardrobe. For her on-stage style, we wanted to create a romantic yet modern aesthetic for Florence to interpret with her dark glamour and dramatic sensuality. I am looking forward to the show as Florence always puts an enchanting energy into every performance.” 

Welch added,  “I was immediately drawn to the drama of the collection when I first saw it on the runway. I am so grateful to Frida and feel very fortunate to be collaborating with Gucci once again.”




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