Hello and welcome to my website.
This blog is simply an extension of my personality (but also helps me showcase my work). I chronicle my love for fashion, beauty, travel and food in this space. On occasion, I also like to talk about mental wellbeing, as I feel it is something I have struggled with over the years and have had to work hard to prioritize.
For those of you here, to find out more about my professional work, please continue reading below. For details of notable projects and my work samples please send me an email and I will be happy to share them with you.
With my educational background and work experience, I have a track record of successful marketing campaigns designed by marrying data-driven insights with a creative flair.
In my current role as a Marketing Consultant, I have been responsible for leading the development and execution of digital marketing campaigns for a wide range of clients such as Shonali Sabherwal, Ritu Kumar Brands, Wellcurve and Pure Home + Living.
As a writer, I have collaborated with leading brands across fashion, beauty, wellness and entertainment. Highlights Include: Lakme School of Style with Karan Johar, TV & Youtube commercial for Dabur Vatika Shampoo, Popxo Super Blogger List 2016, Articles for Popxo & Roposo.
In 2021, I have completed an executive program with the Indian School of Business in Digital Marketing and Analytics, 2021 with a keen focus on analytics-based digital marketing and best practices to boost reach, conversions and ROI. In 2006, I graduated from Boston University's College of Communication with a Bachelor of Science in Communication, major in Advertising Management, minor in Business Management & minor in Video Production.
For more details please get in touch!