Earlier this month, Moët & Chandon auctioned the final Coffret of their Grand Vintage 1911 for a jaw-dropping €150,000. These six limited edition numbered bottles were preseted in a luxurious leather case. The vintage champagne is a lovely golden yellow color with a bouquet redolent of brioche and candied fruits and a mellow, velvety and perfectly balanced structure.
Over the past year, Moët & Chandon has celebrated the Grand Vintage 1911 by holding 11 auctions in 11 cities across the globe from Toronto to London, Paris to Melbourne and Beijing to Moscow. The proceeds from each auction are donated to a local charity organization. Cannes' amfAR Gala saw the auction of the final coffret.
“The Cannes Film Festival and the amfAR Gala embody the success of the world’s best cinema and the glamour of the world’s biggest movie stars,” said Stéphane Baschiera, President and CEO of Moët & Chandon. “As the champagne of cinema, Moët & Chandon is honored to celebrate this grand occasion with the cinema world, and to share the legendary Grand Vintage 1911 in a spirit of generosity.”