Alia Bhatt For Designer Anushka Khanna

PHOTO CREDIT: Anushka Khanna F/W 2013/ Hashim Badani

Alia Bhatt is the face of designer Anushka Khanna's fall/winter 2013 campaign. Shot by travel and documentary photographer Hashim Badani, the campaign echoes the contemporary look of the collection along with a fresh and easy, yet glamorous feel. 

The designer shall showcase her collection at the upcoming Lakme Fashion Week in Mumbai. This season, "using geometry as the starting point, Khanna has translated details of Badani's photographs into digital prints, in a palette of navy, grey, black and white. For the first time, she has also incorporated leather appliqué into her embroidery, and worked on creating graphic shapes."

"The collection has a strong sportswear influence. Heavily embroidered sweatshirts, track pants as evening wear, and racer back and slip dresses for the red carpet, play a starring role in the show. With only bursts of colour, Khanna chooses a more subdued palette, letting her embroidery be the focus."

You can shop Anushka Khanna's collection at:

Ensemble in Mumbai and Delhi, Samsara in Mumbai and Delhi, Amara in Mumbai, Shray in Mumbai, Pernia Pop Up Shop online and the Salt at The Leela in Goa.  

PHOTO CREDIT: Anushka Khanna F/W 2013/ Hashim Badani