Giorgio Armani has launched a digital photo gallery where you can share your pictures and become a part of this entertaining visual diary. All you have to do is capture an unforgettable moment while on holiday. The phot0-sharing platform is looking for the same spirit that is the inspiration for the new Frames of Life Spring/Summer 2012 advertising campaign, which can be seen on the website.
To become part of this new project is incredibly simple: just take a picture of yourself – or have someone take your picture – wearing your favourite sunglasses. Then choose one of Instagram’s filters and share it on social networks, adding the hashtag #FRAMESOFLIFE. Thanks to a partnership withfollowgram.me, the pictures will be uploaded to the “FRAMES OF YOUR HOLIDAY” album, which can be viewed on the armani.com/framesoflife website.
The photos can be uploaded using Instagram, currently the most popular photo-sharing platform available as an iPhone app and on Android smartphones.