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Yves Saint Laurent Changes Its Name To "Saint Laurent Paris"

I read this news on WWD, earlier this morning and I had to read it twice to believe it. Recently appointed creative director for the legendary brand, Hedi Slimane plans to drop the "Yves" from the name. Don't ask me why...am quite confused as to why she would do that. YSL sounds so good why would you mess with it. Anyhoo, no formal explanation has been given for the name change of the luxury brand. The YSL collections with the shortened name (YL) will debut in Paris this September and will be available Spring 2013. 

Best Dressed at Blackberry-Porsche design smartphone launch

Looks I love: The Amazing Spider Man in Gucci