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Aza Opened Its New Store With A Star Studded Evening

Aza Opened Its New Store With A Star Studded Evening


On the way back from my gym a few days back, I couldn’t help notice a building with beautifully dressed windows and strings of marigold flowers. Ever so excited to discover a new shopping haunt I decided to venture in. Three stories of retail bliss; in short Indian designers' have a new address, the Aza House, on Bandra's Turner Raod.

Spread across 12,000 sq. ft the store houses clothing and accessories for both men and women from some of the most loved Indian designers. The inviting interiors with the natural light and open spaces enhance the retail experience. 

It is a known fact that majority of the purchase decisions are made in the changing room, yet leading brands ignore this fact and their trial rooms don't match the feel of the rest of their store. With elaborate Indian wear a spacious trail room with seating is a must, so I am happy to report that Aza has luxurious fitting rooms for you to shop with ease. 

Also, wedding shopping tends to be a family affair, so shoppers will appreciate the fact that enough seating has been provided around the store for your friends and family to enjoy this luxury experience with you. 

Special mention for the dedicated menswear floor, large accessories selection and ornate trousseau trunks. 

I also attended the party to celebrate the opening of the store on Thursday, August 28th, in Mumbai. Here are all the details from the smashing event... 

Dr. Alka Nishar and Atul Nishar played the perfect hosts to a host of guests that were present to celebrate the opening of Aza House. Guests included Renu Chainani, Tara Sharma, Tusshar Kapoor, Shamita Shetty, Karishma Tanna, Vardhaman Choksi, Bhavana Pandey,  Neelam Kothari, Munisha Khatwani, Tanaaz Doshi, Schauna Chauhan, Alisha Chauhan, Nina Manuel, Zarine Khan, Carol Gracias, Laila Motwane, Kaykasshan Patel, Simone Arora, Basab Paul, Penny Patel, Devita Saraf, Parul and Nayan Patel, Dolly Sidhwani, Rina Shah, Siddharth Goel & Sheena Sippy, Deanne Pandey, Tania Deol, Vardhaman Choksi, Sonali Dalwani, Meena Raheja, Mona Narang, Debbie Hitkari, Gayatri Shah, Mozez Singh , Uraaz Behl,  Aditya Khilachand,  Suki Dusanj etc . Designers such as Varun Bahl, Nachiket Barve, Arpita Mehta with muse model Sanae, Sonaakshi Raaj with muse sister model Malavika Raaj , Neeta Lulla with daughter Nishka Lulla, Urvashi Joneja, Sounia Gohil, Shraddha and Mayank Nigam and Troy D'costa.

Alka Nishar also enjoyed the support of Nargis Fakhri, Vaani Kapoor and Esha Gupta who were all dressed by AZA designers on this very special evening. 

 

Bandra is quickly becoming the epicenter of Mumbai, both geographically and socio-economically. The area is buzzing with fashion savvy, outgoing and glamorously dressed people - we are excited to launch a store that caters to them
— Dr. Alka Nishar, founder of AZA
AZA defines the future of fashion. It’s a pleasure to be invited by Alka at the launch here in Bandra. The store is huge and the location is very accessible. I have been to the town store and am happy they are in Bandra now. It’s a fabulous shopping destination and I plan to come back very soon for a splurge seeing the wonderful outfit I am wearing by AZA designers today.
— Nargis Fakhri
The store looks great, it’s a treat to have this kind of an expanse of space to shop in Mumbai. The collection is fashion forward as well as timeless and elegant. I have been to AZA in Juhu and it certainly is one of my favourite shopping destinations. I wish Alka and Atul Nishar all the best on this absolutely wonderful venture.
— Vaani Kapoor
It’s a thrill to be present here and lend my support to Alka for the opening of AZA in Bandra. The fact that the designer clothing comes straight from the ramp, AZA is always the first choice in buying the latest trends. I love fashion and am dressed by AZA today and the store is on my must visit list in Bandra now.
— Esha Gupta

Designers Available At Aza (list updated as on September 1, 2014)

  • Amit Agarwal                                                                                                                                                                     
  • Anamika Khanna                                                                              
  • Arpita Mehta                                                                                     
  • Debashree Samanta                                                                       
  • Dev R Nil                                                                                              
  • Divya Seth                                                                                           
  • Gaurav Gupta                                                                                    
  • Gauri & Nainika
  • Hemant & Nandita
  • Malini Ramani
  • Manish Malhotra
  • Nachiket Barve
  • Nitin Kartikeya
  • Pankaj & Nidhi
  • Preeti S Kapoor
  • Ragini Ahuja
  • Riddhi Mehra
  • Rohit Bal
  • Sabyasachi
  • Sonaakshi Raaj
  • Umesh Vashisht
  • Urvashi Juneja
  • Varun Bahl
  • Wendell Rodricks

Aza House
24 Turner Road,
Near Crossword,
Bandra (West),
Mumbai - 400 050
Tel: +91 98332 81197


Happy Shopping!!!

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