Exclusive Interview: Jewellery Designer, Sangeeta Boochra
Enjoyed lovely coffee and conversation with designer Sangeeta Boochra on a Saturday morning, during her recent visit to Mumbai. Here are excerpts from our tête-à-tête.
Based out of Jaipur, the designer is the daughter-in-law of Kishoor Chand Boochra who was famously dubbed the 'Silver King of India' during the Second World War owing to his silver reservoir. He is also the man, Sangeeta Boochra credits for teaching her everything about this metal as she helms Silver Centrre as the Creative Director.
"Jewellery Shopping" is on every visitor's to-do list when traveling to Jaipur. Mrs. Boochra credits the pink city's rich heritage, rajput culture and stylish royals for this trend. These factors also form the inspiration behind Silver Centrre's elaborate designs.
The traditional pieces continue to be a personal favourite of the award-winning designer, however, she has expanded her line and introduced more contemporary designs in keeping with the current demands. One also has the option of customisation, whereby you can get exclusive jewellery designed for yourself via a personal appointment with Sangeeta Boochra herself.
The jewellery is crafted by skilled artisans from the region in keeping with strict quality control guidelines. Each design is made into a maximum of 100 pieces which go through stringent testing. The company believes in being "truthful to customers," hence all pieces bear a marking or stamp of purity. Mrs. Boochra further explained that the percentage of purity varies for technical reasons as a silver earring may have a different requirement as opposed to a silver box clutch.
Sangeeta Boochra's jewellery has admirers in Indian and abroad a like. Her designs can be best described as ethnic with a touch of modern elegance.
You can browse the slideshow above to preview some of the latest creations from Sangeeta Boochra. Silver Centrre is available across India. In Mumbai, you can shop the collection at the following locations:
Sangeeta Boochra (A brand of Silver Centrre), Cottons Ground Floor, Mehta Mansion, Opp. Gangar Opticians, August Kranti Marg, Kemps Corner, Mumbai. 022-23645634/022-23649720
Sangeeta Boochra(A brand of Silver Centrre), at Taj Khazana,Taj Lands End, L1 Level, Bandstand, Bandra (West) Mumbai - 400050. 022-66767240
How to care for your silver jewellery...
Designer Sangeeta Boochra shades simple tips to take better care of your silver jewellery. She recommends that you store the pieces in a cotton cloth and use any tooth powder to clean silver. She strongly advises against washing silver with soap and spraying perfume after wearing the jewellery.
She also mentions that these tips apply only to silver, other metals or stones require different care and cleaning.