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DIVA’NI Store Launch In Mumbai

DIVA’NI Store Launch In Mumbai

Mrs. Pamela Chopra and Ms. Sanya Dhir hosted the launch of the flagship store of DIVA’NI-India’s first ever cinema inspired fashion label in Mumbai on 29TH of May 2014. Rani Mukerji, Parineeti Chopra , Alia Bhatt, Kiran Rao, Arjun Kapoor, Sushant Singh Rajput, Ankita Lokhande and Poonam Dhillon were spotted at the event. 

DIVA’NI, a collaboration of YRF – Yash Raj Films and KBSH Private Limited, continues the long love affair between fashion and cinema. Movies and movie stars have an unparalled influence on the fashion that you see all around you particularly in India. So a brand dedicated to making clothing inspired by cinema is sure to be welcomed. 

This store in Mumbai is DIVA'NI's second store. They also have a store in New Delhi. Along with complete outfits, the store also houses, fine fabrics.  

DIVA’NI was an idea that truly excited my husband. When it was decided to create the first range of cinema inspired clothing line for women, my husband wanted to be an active part of the designing and execution, but it was not to be and he left us in the initial stages. Then my family decided to bring it to fruition. DIVA’NI store opening in Mumbai, the city of cinema is very appropriate. Everyone knows that Yash believed his heroine was a Diva. He enamored many generations of cinema lovers with the portrayal of his heroines. I am very happy at this outing of YRF and I am sure Yash is too, somewhere up there.
— Pamela Chopra
Mumbai is India’s cinema capital and the perfect home for DIVA’NI, the only cinema inspired brand in the world. The warm welcome given to us by such stalwarts of the industry has strengthened our belief that India needs a brand like DIVA’NI to showcase the sheer magic of cinema that like the proverbial high tide, has swept real life divas off their feet. And it is this magic of Indian celluloid that our brand tries to rekindle.

Essaying the romance of reels and threads, our collection is an evidence of the virtuoso’s work of painstaking craft. Cutting edge silhouette coupled with exquisite embroidery, essays the saga of the cinematic grandeur of the Diva.
— Sanya Dhir, Brand Director DIVA’NI
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