Bobbi Brown Cosmetics Partners with Model Kate Upton
American model and actress Kate Upton has been announced as Bobbi Brown Cosmetics' Celebrity Face. She will be the second celebrity to partner with Bobbi Brown after Katie Holmes.
The Sports Illustrated visuals is the first thing that pops-up in my mind, when I hear the name, Kate Upton. I am really curious to see this campaign unfold. The first set of images from this partnership will appear in July 2014. However, one will have to wait for the September issues to view the official editorial advertisements.
“I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules”, says Brown, “She loves life and that is Pretty Powerful.”
“I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that,” says Upton.
“Kate is appealing because she is a real woman who is confident in her own skin. She has a personality that people can connect with, and one that Bobbi connected with personally,” says Maureen Case, President of Bobbi Brown Cosmetics, “The Bobbi Brown brand celebrates ‘be who you are beauty’ in whatever form that takes, and we believe Kate is another iteration of what this brand is about… fresh, modern, classic and cool.”