LFW S/R 2014 ~ DHL Presents Mawi's Indian Odyssey Featuring Gaurav Gupta
Once seated, the first thing I noticed were the modish props and flying object that decorated the runway. Instantly it was clear that Gaurav Gupta was presenting his vision of the future with his Summer/Resort 2014 collection.
"Memphire" by Gaurav Gupta depicted a party scene set in Egypt, blanketed by the mysticism of the future. It was unrelenting drama from the word go as the models arrived from the shadows of a foreign light in twos.
Egyptian gowns, clingy sarees with modern drapes, saree gowns and body suits dripping in gold, copper, anthracite, flame orange and teal in metallic jersey emerged on the runway.
I strongly feel if the accessories are not going to enhance the clothing, they should be left out. This runway show was a rare occasion where Gaurav Gupta creations were complimented beautifully by Mawi's jewellery.
Often you see forced collaborations, which just don't make any sense and tend to compromise on the overall quality of an event . However, couturier, Gaurav Gupta coming together with renowned UK based jewellery designer, Mawi Keivom proved to be a fitting partnership.
Speaking on the collaboration, Gaurav Gupta said, "This has been an exciting experience and the project came together very naturally. Mawi's future-primitive style resonates with my sensibility" and added, ”I’m excited about creating a new mood; I’m feeling extra terrestrial right now.”
DHL has been the the Official Logistics partner of IMG Fashion Weeks since 2007. Commenting on DHL’s association with Lakmé Fashion Week Mr. R. S. Subramanian, Senior Vice President & Managing Director, DHL Express India said, “The fashion industry is something that we at DHL Express intimately understand, given our association with 30 Fashion Week events spanning 15 cities. Lakmé Fashion Week is a perfect platform for us to showcase our partnership with fashion fraternity and this season we are very happy to be associated with young and creative talent such as MAWI and Gaurav Gupta.”
Front Row Dressed in Gaurav Gupta
Watch the DHL Presents Mawi's Indian Odyssey Featuring Gaurav Gupta LFW S/R 2014 Runway Show